Includes:
- SEG Dye Sub Fabric Graphics w/ integrated blockout
- (7) 992×2480 Frames
- (1) 992×2480 Door Set w/ Lock
- (16) 90° Middle Connectors
- (6) 90° Top/Bottom Connectors
- (15) 180° Straight Connectors
- (6) 180° Barrel Connectors
- (2) Door Jamb 180° Barrel Connectors
- (40) Pin Connectors
- (4) Door Jamb Pin Connectors
- (24) Clip Connectors
- (8) Cover Profiles
- (32) Frame Protectors
- (1) Heavy Duty Crate
- Display Size: 44″W x 195.25″H x 39″D
- Graphic Size:Â 39.125″W x 97.75″H and 34.25″W x 93.375″H
What the Modco 7 Tower Configuration Delivers
The Modco 7 is distinct from flat-panel inline configurations because its primary architectural move is vertical. A tower structure gives you graphic real estate above the standard sightline of a packed show floor, which means your branding is visible from farther away and from more angles than a conventional 8-foot backwall could achieve.
The package is built around an aluminum modular display system — specifically Modco’s interlocking aluminum extrusion profiles — that connect without tools and hold structural rigidity under repeated assembly cycles. The frame is finished, polished, and designed to remain straight and true after dozens of shows. SEG fabric graphics tension into the frame channels under uniform pressure, eliminating wrinkles and giving the finished surface a taut, printed-fabric look that photographs well and reads crisply under trade show lighting.
Key features of the Modco 7 Tower Graphic Package:
- Tool-free aluminum extrusion frame — interlocking profiles click together and break down in under 30 minutes
- SEG silicone-edge graphics — full-color dye-sublimation fabric graphics tension into frame channels wrinkle-free
- Tower-height vertical structure — extends above standard 8′ backwall height for improved aisle visibility
- Reconfigurable panel layout — panels and connectors can be repositioned to create new configurations for different booth sizes
- Lightweight shipping cases — frame and graphics pack into wheeled cases well within standard freight weight limits
- Graphic swap-ready design — replacement SEG graphics can be ordered and installed without tools or professional labor
- Hardware warranty — the aluminum frame carries Modco’s structural warranty against manufacturer defects
The seg modular display format used throughout the Modco line keeps graphic replacement costs low, which matters most for brands that refresh messaging seasonally or run different creative at regional versus national shows.
Use Cases: Where the Modco 7 Tower Performs
The tower form factor is not the right fit for every exhibit, but for certain situations it is exactly what the display needs.
Brand-heavy inline booths — Exhibitors with a 10×10 or 10×20 inline space who want to maximize vertical branding without adding a separate hanging sign (which requires rigging approval and cost) find that the Modco 7 tower delivers comparable visual height from the floor.
Island exhibits needing a focal point — In a 20×20 or larger open island, a tower element breaks up the horizontal plane of the booth and gives attendees a clear visual cue about where the brand centerpiece is located. The Modco 7 slots naturally into that role.
Multi-show touring programs — Because the frame reconfigures and the SEG graphics swap independently, marketing teams running 10 to 20+ shows per year can order new graphics without rebuying hardware. That economics model is a core reason affordable modular displays are so widely adopted by mid-market exhibitors.
Hybrid configurations — The Modco 7 can be paired with counters, monitor stands, and accessory shelving from the broader Modco family to build a complete booth environment around the tower as its vertical spine.
If you are evaluating tower formats against other structural approaches, it is worth reviewing the modular display guide for a side-by-side look at how tower, wall, and curved systems compare in real exhibit environments.
How the Modco 7 Fits the Showfire Modular Lineup
Showfire carries several distinct modular exhibition display systems, each suited to a different structural preference. The Modco family — accessible through the full modular display package catalog — uses aluminum extrusion profiles and SEG graphics as its foundation, which keeps costs lower than tension-fabric systems while delivering a finished look that competes with significantly more expensive custom builds.
If you need a system with a more open, lightweight tube-frame aesthetic, the Wave Tube modular display uses curved organic profiles that create a softer visual character than Modco’s angular extrusion geometry. For a hybrid exhibit with a dedicated storage closet or large monitor integration built into the structure, the Cabo booth modular system handles that configuration well.
Exhibitors comparing straight-wall inline options alongside the Modco 7 tower may also want to look at the Timberline modular display and the EZ Connect modular system, both of which offer different frame geometries for inline and backwall applications. The Qseg modular system is worth considering if a partition-style or room-divider format fits your floor plan better than a tower.
For broader context on how modular systems stack up against pop-up and tension-fabric displays, the trade show displays buyer guide walks through the full decision framework, including total cost of ownership across multiple show cycles — the factor that most consistently tips the calculation in favor of affordable modular displays.
Configure and Order the Modco 7 Tower Package
The Modco 7 Tower Graphic Package is ready to quote with your custom SEG graphics, and Showfire’s team can help you match the configuration to your booth footprint and show schedule. Contact Showfire Displays today to get a custom quote, confirm your graphic specifications, and place your order — your reconfigurable modular booth is closer to the show floor than you think.




