Banner stands come in a myriad of styles, sizes, shapes and functionalities. Choosing the right one that will advance your visual branding and compliments your marketing needs for your next trade show or promotional event may be a bit confusing. This short guide will help you become familiar with the different banners stands and the benefits of each one.
Not only do banners come in various styles but there are a number of print media options. You can choose from printed fabric which uses the dye-sublimation process or scrim vinyl or even opaque backed film.
Some of the most common banner stands include x-stands, L style tension banner stands, retractable banner stands, outdoor banner stands and table top banner stands. These stands can be used in many different places for various marketing presentations. Some of these places include trade shows, lobbies, conferences, promotional events and product demonstrations.
Retractable banners are by far the most popular type of banner stands on the market. They are popular because they are inexpensive, compact, super easy to set up and very customizable. Sometimes these banners are referred to as roll up banners stands.
Retractable banner stands consist of a special base designed to retract the graphic banner into it. This is accomplished through a roller mechanism attached to tension springs. To set up the stand, the graphic banner is pulled out of the base and the top is affixed to a support rod. The support rods are either segmented aluminum or carbon fiber tubes or telescopic for adjustable heights. Most models come with a padded carrying bag for easy transport of your banner system.
There are several types of print media you can use for the graphic banner. The most popular is fabric graphics. Because the dye sublimation process uses heat transfer the results are sharp, crisp and brilliant color graphics.
X-Banner Stands are free standing banners, constructed with hardware that locks in place similar to a tripod-style stand producing an x-frame look. These stands have one or two hubs that support tension rods that attach to the corners of the banner, making the graphic nice and tight. Portable X Banner Stands are light weight, inexpensive and they don’t have any mechanical moving parts which may wear out. They are simple to use and are a great option for companies who need an inexpensive product to launch an effective marketing campaign.
As the name implies, the frame of this style of banner creates an L-shape. The banner is clipped in place at the top and bottom to hold the graphic in place. The tension back L-Stand is the easiest of the banner stands to assemble and one of the lightest weight. These stands are best used in places where they can remain up long periods of time. The L Banner stand has a channel track that clamps to the top of the graphic banner. The tension pole is attached to this channel track resulting in a clean, tight looking display.
Outdoor banner stands are perfect for delivering your marketing message to people in high traffic areas. These banners are much heavier, more durable and weather-resistant than the typical indoor banner. Outdoor banners come in a myriad of sizes and shapes as well as a number of different ways the banners stand up. Many come with weighted bases that hold sand or water. Others stick in the ground or are affixed permanently to a hard surface.
Graphics options include vinyl or fabric. Single or double-sided graphics are available also.
Some of the more popular outdoor banners come in a variety of styles such as flag, teardrop and kite. Images can be printed on both sides of these banners. The large print format and eye-catching graphics of these banners will definitely attractive potential customers.