This product includes
- (2) Custom made, 238″ X 96″ dye-sublimation fabric graphics
- (1) Large format light box frame that fits in a 20ft inline booth area.
- (30) LED light sets
- (2) Heavy duty stabilizing feet
- (2) Large shipping cases with wheels
LED light strip information:
- UL listed LED lighting
- Each Module contains five LED lights
- Input voltage (V): DC24±0.5
- Power Consumption (W): 13W
Why a 238″ x 96″ Double-Sided Backlit Wall Changes the Math
Filling a twenty-foot inline booth with a single illuminated trade show display instead of two or three smaller panels simplifies logistics, reduces hardware weight, and removes visible gaps between frames. The Igniter accomplishes this at a fraction of the packed volume you would expect from a wall this size because the aluminum extrusion breaks down into manageable sections that nest inside a wheeled case.
Double-sided seg backlit displays earn their premium in layouts where foot traffic passes on both sides — island booths, conference corridors, and retail pop-up room dividers. Instead of buying two separate single-sided walls, you invest once and get twice the branded surface area from a single footprint roughly six inches deep.
Specifications That Affect Your Buying Decision
| Detail | Value |
|---|---|
| Graphic Area (per side) | 238″ x 96″ (approx. 20 ft x 8 ft) |
| Number of Graphic Skins | 2 (front + back) |
| Frame Material | Lightweight aluminum extrusion |
| Graphic Attachment | Silicone-edge (SEG) channel |
| LED Type | Integrated LED strip modules, dimmable |
| Assembly | Tool-free push-fit connectors |
| Orientation | Freestanding, double-sided |
| Portable | Yes — ships in sectional wheeled case(s) |
The dimmable LED modules let you dial brightness to match ambient lighting conditions, from a sun-drenched convention hall to a dimly lit gala venue. Fabric skins are machine-washable and replaceable, so refreshing your messaging for a new campaign costs only a reprint, not a new frame.
Putting the 20ft Igniter to Work
Large Inline and Island Booth Back Walls
A 20-foot inline space is one of the most common booth sizes at major trade shows. Placing seg backlit displays across the entire back wall creates a continuous, luminous brand canvas that draws attendees from far down the aisle. The double-sided option lets you position the Igniter as a center divider in a 20 x 20 island configuration, branding both halves of your space independently.
Annual Meetings and Corporate Stage Backdrops
Corporate events frequently need stage-width branding that breaks down after a single evening. The Igniter’s tool-free assembly means a small crew can erect the wall in under an hour, run the event, and pack out the same night — no rigging contractor required.
Retail Flagships and Seasonal Launches
Major retail brands cycling seasonal visuals need a display system where only the graphics change. Because the Igniter frame is reusable indefinitely and replacement SEG skins are affordable, the cost-per-campaign drops sharply after the initial purchase.
Registration and Sponsor Signage
Conference organizers can line a registration corridor with double-sided Igniter walls, giving sponsors premium visibility from both approach directions. Seg backlit displays at this width dominate the hallway without requiring permanent installation.
Choosing Between the Igniter and Other Backlit Families
Showfire carries several backlit displays families, each designed for different priorities. If you need a modular system where segments reconfigure into different widths from show to show, the sego modular light box line offers that flexibility. Exhibitors who want a curved or angled pop up form factor should explore the pop up backlit display series instead. The Lumiere backlit family shares the SEG channel approach but uses a different extrusion profile suited to wall-mounted or freestanding single-panel setups. And for tighter budgets, the affordable backlit display options in the OneChoice line deliver solid illumination at a lower entry price.
The Igniter earns its place when you need a large-format freestanding unit that prioritizes fast assembly, uniform LED brightness, and double-sided capability at widths up to twenty feet. For a deeper comparison of every seg backlit display technology, read the SEG backlit display guide, which breaks down frame types, LED output, and graphic materials side by side.
Caring for Your Investment
Silicone-edge fabric skins should be removed from the frame before transport, folded loosely, and stored in a breathable bag to prevent creasing. If wrinkles appear after shipping, a quick pass with a fabric steamer on low heat restores a taut, print-ready surface. LED modules are rated for tens of thousands of hours, but dimming them when full brightness is unnecessary extends their useful life even further. The aluminum frame needs only a wipe-down with a damp cloth between events.
For exhibitors still comparing display categories beyond seg backlit displays, the trade show displays guide covers everything from banner stands to custom exhibits and helps you decide where each format fits in your overall program.
Place Your Order
The 20ft Igniter Freestanding Light Box Double-Sided ships complete with two custom-printed SEG skins, the full aluminum frame, integrated LED modules, and transport case hardware. Browse all shop backlit displays in the Showfire catalog, or add this Igniter directly to your cart and lock in free shipping. Your next event deserves twenty feet of brilliant, double-sided illumination — order now and see the difference.














