If you are a business, community organization, sports team or a school and you’re hosting events outside, then you’ll need an event tent. Any time you organize an outdoor event you are faced with 3 challenges: weather, publicity and event-goers. Promotional or pop-up tents are designed to meet those challenges. Any good event tent will provide shelter from the weather for the attendees whether it’s raining or hot and sunny. Publicity is what brings the attendee to your area. Promotional tents can be customized with high-impact printing displaying your logo or marketing message. These tents become an advertising presence for you.