Getting lost in the crowd is one of the primary concerns with using table top displays at a trade show, and being located in a small space can make it even more complicated. However, tabletop displays – even in tight quarters – can be just as effective at reeling in new customers as the larger exhibits. The key is to maximize what you’ve got, and here are six tips to help you do just that.
- Get a custom table cover. Most exhibit halls provide a standard table skirt for exhibitors, but these are boring and obviously will not contain any branding information. Bypass the freebie cover and invest in a custom table throw that reflects your brand and gives consumers an idea of what you’re about. Doing this will set you apart from your competitors, and it will also give your tabletop displays a more polished and professional look. These eye-catching covers can also be used to hide cords and extra supplies, which will make your small space look even better.
- Check your vantage point. Most trade shows have a traffic flow that attendees follow. Be sure to set up your trade show table top displays so that passersby can easily see your information. This may mean angling some of your signage or using risers to elevate your display so that more people can see it.
- Make it inviting. So maybe you don’t have large table top exhibits where people can come in and make themselves at home, but this doesn’t mean your displays can’t look inviting. Use lighting and other accent pieces to make your table top displays more attractive, and set out candy or other freebies – with your brand info on it, of course – for visitors to take with them. Keep everything organized, though, and eliminate whatever clutter you can. You want a simple, clean space that makes people feel welcome, not overwhelmed.
- Keep your staff in front of the table. Nothing says “leave me alone” like staff members sitting behind table top exhibits rather than standing in front of them, ready to interact with visitors. Your staffers need to be smiling, visible, and ready to work the crowd as the attendees pass by. Even though they are the centerpiece of your trade show display, tables can also act as barriers if used improperly. Visitors will feel much more comfortable approaching a person who is standing in front of the table as opposed to seated behind it.
- Use technology to your advantage. Tablets and laptops are excellent additions to small-space table top exhibits as these can be used to show presentations or additional supporting information to guests. Opening an app or clicking a button can open your company’s website and immediately expose your visitors to even more information about your products and services. If you do use technology, however, be sure to check with the event coordinator to ensure the proper equipment (electrical, Wi-Fi, etc.) is available.
- Promote yourself. Doing a bit of promotional work before and during the trade show can also help maximize your presence while exhibiting. Before the show begins, consider sending out informational mailers to the attendee roster. However, considering your small space, make sure you have the staff on hand to accommodate the additional visitors the mailers may generate. Giveaways and contests are another way to promote your business from table top displays. Set aside a portion of the table for visitors to fill out entry cards with their name and contact info, then draw a winner at the end of the show to receive a prize.