When it comes to showcasing your business at a trade show, there are a few options to choose from. Many companies elect to use portable pop up displays, as these are highly portable, versatile, and often a more cost-effective choice than a traditional exhibit. However, there are a few things to know before buying pop up displays for trade shows.
What material is used for the frame?
Most portable pop up displays frames are constructed from aluminum, fiberglass, or carbon fiber. Fiberglass and carbon fiber frames are both known for their strength and durability, but aluminum frames – depending on the type of aluminum that’s used – can also hold up well over time. If you opt for aluminum, go for aircraft-grade as it is much stronger and will serve you better in the long run. Look out for weak frames that can easily be bent or damaged during transport and construction. All it takes is one little dent in the frame for your graphics to never line up properly again. Bottom line, choose as heavy-duty and high-quality of a frame as your budget will allow.
What about the material and mechanisms on the channel bars?
The channel bars connect to the frame to provide additional support for the graphic fabric. These bars are also used to hold the fabric in place. Like the frame, there are a few options when it comes to the channel bars. Some are constructed of plastic, while others are made from metal. Some fold, some have slide-and-lock features, and still others are glued in place. The magnetic strip on the channel bar that attaches to the fabric is another feature that may vary on different types of portable pop up displays for trade shows. Be sure to look into each kind to see what will work best for your portable trade show display needs.
What add-on features come with the pop up?
Add-on features include shelves, lighting, banner systems, reception desks and more. One of the great things about portable pop up displays is the ability to use add-ons to make your pop up exhibit completely unique. They also allow for versatility, so you can change the booth as needed. Check with the manufacturer to see what add-ons are included, and if they must be purchased with the system or can be added at a later date.
What is the lifespan of the pop up?
This may seem like an obvious question, but it can be overlooked with all the other decisions being made about carbon fiber versus aluminum, folding channel bars, etc. Ask the manufacturer what the average lifespan of the pop up display is before you purchase it. This can also vary depending on how you use the display and how frequently it is used, disassembled, and reassembled. Even how you transport it – and the type of case that is used – can affect the lifespan.
Is there a warranty included?
Check with the manufacturer to see if they offer a limited or lifetime warranty, and see what the coverage includes. This is also a good time to see what support systems are in place in the event your pop up booth is damaged – particularly if the damage occurs while you’re exhibiting and you need immediate support. Some pop up displays come with repair kits or additional parts, so see if these are included as well.
Easy to use, less expensive, and versatile portable pop up trade show displays offer an excellent method for your company to reach new consumers at trade shows. There are many options available on the market, so make sure you do your research before purchasing one. With these tips in mind before you buy, you can make an informed decision that will help you reach even more potential customers.