Are you looking for a way to maximize your marketing budget? To reach your audience effectively and efficiently? To stand out from your competitors? Pop up displays can help you accomplish all of these goals – and more. What do you need to know about these versatile tools?
What are Pop Up Displays?
A trade show staple, pop up exhibits are prized for their convenience, ease of use, and, of course, their effectiveness. They are lightweight devices that simply “pop up” when needed.
There are numerous different pop up displays, from floor displays to tabletop displays. They also come in different styles, such as curve, gullwing and tower. Each is intended to attract audience attention and draw people to exhibit spaces.
One of the most attractive features of these exhibit displays is their price. They typically cost just a few hundred dollars. For those who are experiencing trade show sticker shock, this is most welcome! They can also be used for other advertising and marketing campaigns, which add to the value.
What are Pop Up Displays Made of?
Choosing what type of portable displays you want is just the beginning! Next, it’s time to consider what type of material will best suit your needs. Some options include:
- Vinyl. This is the most popular material for pop up displays. Very durable, vinyl also produces a sharp, vivid image. It is a great way to make a stunning impression indoors and outdoors. A few cons to consider: it may be too “shiny,” which can overload audiences’ senses, and over time, it can curl or fade.
- Fabric. New fabrics like knit polyester offer a polished solution. They convey a very professional message, and printing techniques inject ink directly into the fabric for long-lasting quality. They may not be suitable for all applications, though, so if you want to use a fabric banner outside, make sure it is UV-protected.
- Laminated film. This material offers great resolution and crisp images. You can choose from glossy or matte finishes (matte tends to be more suitable for crowded environments, like trade shows). Over time, it can delaminate, so be sure to take good care of your pop up display and store it properly.
How do You Customize Exhibit Displays?
Give a lot of careful consideration to design. It’s worth it to hire professional graphic artists and designers who can render your brand logo and other images/text. It’s best to work in “real size” so you don’t have to expand or shrink images. This compromises the quality. Keep the design very simple, leave out extraneous detail, use plenty of white space, and feature bold colors, like red, orange, and yellow.
Once you have a workable design, select a reputable supplier to create your pop up displays. This may take a few weeks, so plan ahead. While many printers can do rush jobs, it will add to your cost. After you receive the display, test it out. Set it up, practice your pitch or presentation, and get comfortable with your new trade show sidekick.
Pop up displays are one of the most versatile assets brands can purchase. Not only are they remarkably effective at trade shows, they are great additions to lobbies, foyers, window displays, product launches, sales, community and industry events, and much more.