While the exhibit is the centerpiece of any trade show display, most companies also include add-ons to make their space stand out. This might be done in the form of additional lighting or kiosks, or by including separate meeting areas. One easy way to include add-ons to your space is with brochure stands. These offer a convenient and cost-effective way to store your materials, and there are several types to choose from as well, so you can find the look that’s perfect for your booth.
Portable – If they’re designed for trade show use, most of the literature racks that you’ll find on the market fall under the portable category. These portable trade show literature racks are designed with easy transportation in mind so they can be moved from venue to venue with little effort. Portable racks come in all shapes and sizes, so there are a number of options to choose from. Collapsible and folding stands are two of the options available that are highly portable. These stands break down easily into smaller sizes, either by collapsing or folding onto themselves.
Modular – Modular literature stands are typically a bit more heavy-duty, and they can be configured into a variety of shapes. This means you can set it up to best suit your booth space, adjusting the racks as you see fit. Some stands even come with an adjustable height feature that allows you to set the stand at either a standing or a seated level.
While most trade show literature racks fall within one of these two categories, there are a number of subcategories beneath them. Multi-tiered or multi-pocketed, countertop stands, and stationary stands are just a few of the other options available.
When it comes to choosing trade show literature racks that are right for you, just assess your needs and the quantity of materials you want to have on hand to find the style and size that works best for your business.