Looking for a sleek, professional way to display brochures and other materials at your next trade show exhibition? Look no further than a literature rack, which will help keep your space organized and free of clutter while storing all your information within easy reach. If this isn’t enough to convince you that you need a brochure stand, consider the ways you can use one in your space.
Availability to passersby – One of the primary uses of portable brochure stands is to keep your information readily available for anyone passing by your booth space. While the goal of any exhibitor is to personally greet and talk to each person who ventures into their booth, this isn’t always possible. That’s why it’s a good idea to keep your company’s info handy in brochure form, and even better, keep it out and ready in a literature stand so visitors and passersby can easily grab the materials.
Presentation support – These racks can also be used to house any supporting materials you might need during a presentation. If you’re delivering product highlights to a group of interested visitors, you can back up what you’re saying with brochures or other handouts that reiterate the information. With a stand nearby, you can quickly reach for the appropriate materials to hand out to your audience.
New customer information – Brochure stands can also be used to organize any new customer materials you keep on hand. Maybe you have a customer information sheet, product catalogs or enrollment forms that need a special place. Give them a spot of their own with a literature stand; smaller, tabletop racks work great for these instances.
Consider the practicality – Finally, consider the practical uses of brochure stands. They’re easy to set up, inexpensive, and provide organized and convenient storage for both you and your guests’ use. They offer a much better alternative than simply stacking your materials on a table, where they might become disorganized and they’ll definitely use up valuable surface space.