If you’re looking for an organized and convenient way to display handout materials at your next trade show, it’s time to invest in a literature stand. These racks are widely used by exhibitors in all types of industries, and with good reason. There are a number of benefits to using a literature rack; here are just a few of them:
Time & space saver – Literature stands make a highly efficient addition to your display, because they can save you tons of time and space. The racks can be pre-filled before the trade show, so you don’t have to spend valuable time filling them during your display set-up. They also provide convenient storage during the show, without taking up table or counter space.
Professional appearance – Literature stands also add to the overall aesthetics of your display booth, boosting the professionalism of your space. With brochure stands, all your materials are neat, organized, and readily available for you to hand out or for your visitors to grab at their leisure. This is a much better alternative than having everything stacked on a table, where it’s more likely to become scattered and disorganized.
Multi-functional – There are also several ways you can use a literature rack. At a trade show, you can display the stand at the entrance to your booth so attendees can take brochures and other information. You can also use it during presentations, keeping any supporting materials within easy reach for handing out to your audience. Finally, literature stands can even be used away from the trade show. Use them back at the office to display information or to organize mail or other in-office materials.
Portable – Another benefit to having portable literature stands on hand is that they’re easy to move from place to place. There are several types available, from folding stands to modular units. Most of these are designed to be transported from venue to venue, so moving them is as simple as packing them into a car and taking them wherever you want to go.