Whether you’re new to the trade show circuit or you’re a veteran exhibitor, you’re well aware of the importance of getting people into your booth space. Of course, you know that having an eye-catching exhibit and friendly staff can help increase traffic, but there are a few other tricks you can pull as well. Trade show hanging signs is one of them, and here’s why you should consider incorporating them into your space:

Brand Promotion & More Exposure – Promoting your brand is your number one goal at any convention, and you want to take any opportunity you can to do that. Hanging display signs are an ideal way to get your branding info out there and into the minds of visitors. These trade show hanging signs significantly increase your exposure at an event, largely because they are big, colorful, and attention-grabbing.

Aesthetics – Custom hanging signs also contribute to the overall aesthetics of your exhibit booth. Many exhibitors only consider the space immediately around them – the walls and the floor. Obviously, these are crucial areas to cover, but what about the space overhead? Add some color and balance to your trade show display by including a few hanging signs to fill up some of that vertical space.

Cost-Effective – Another reason to use trade show hanging signs is that they’re cost-effective. You’ll spend money upfront getting your signs – and the cost will vary depending on the size and quality you go for – but hanging signs can be used over and over again. Because they’re in the air and out of the way, they’re also less likely to incur damages during shows, meaning that the average lifespan of a hanging sign is pretty lengthy.

Easy to Store & Transport – Signs are also one of the easiest items to transport to and from exhibit locations. They consist of just a few parts, so it’s a simple matter to pack them up and store them between shows. When you’re ready to move them to a new location, just grab the storage case and go.