These days, banner stand displays are so common that people have come to expect them at trade shows. They have become part of the landscape. They instantly help to brand the company and impart valuable information about what a booth has to offer. They make it easier for vendors and buyers to find each other. What more could anyone want? Many times, vendors make the mistake of not doing enough to draw their potential customers in. They don’t want to come off as pushy or gaudy, so they decide to downplay their presence and hope their high quality products will do all the work. Typically, this is the wrong thinking. Though it is possible for a vendor to get a lot of word-of-mouth promotion with little advertisement, it is unlikely. No matter how great your product or service is, no one will know about it if you don’t advertise well or enough. That is why a trade show banner display is helpful.
Vendors can’t afford to blend into the background and wait for their product quality to jump off the table. A banner stand display will bring people to your booth and get them looking at and asking questions about your items or services. This is what you want as a vendor. Good banner stand displays will not only help get your name out, but it will pique interest in potential customers who have suddenly become aware of your business. For this reason, good displays are often funny or shocking. They grab people’s attention and beckon them to come over to learn more. This is the secret to trade show success. If your banner display does its job, you will know it from the increased foot traffic and sales.
Be sure to make your banner colorful and interesting. Remember, it won’t be the only display. It will be one of many, so you have to make yours stand out. Use appropriate colors, high quality graphics, and targeted messages to let passersby know, “Hey, they’re talking to me!” Understand, a banner display isn’t a magic bullet. It won’t miraculously sell all your items, but it will get more people over to your booth. From there, your product quality and personality should be able to take over. Portable banner stands will do nothing for a low quality product, but it can make all the difference for a high quality product.
Banner displays are a way of marking your space in the world. It is a way to say, “Hey. I’m here, and this is what I have to offer.” They are an invitation to your potential customers to come and check out your products. Not having a bold display at a busy trade show is choosing to blend into the background. It is choosing to miss out on customers who won’t even notice your presence. That isn’t a good marketing move. Banner stand displays are effective, portable, reusable and easy to use. That means you can use them outside of trade shows. You can use them at presentations, industry festivals, and in brick-and-mortar stores.
The benefits of advertising with banner stand displays are undeniable, and they are suited to the needs of small business owners. All businesses need increased exposure, but this is particularly an issue for small businesses who don’t often have the money to advertise like corporations do. Banner stand displays are relatively inexpensive and durable. They should be considered a branding must-have for any trade show vendor or small business person. They are definitely worth the investment and will can pay for themselves with one trade show.